Behind The Brand

I design twin-sets, separates and accessories that are special without being demanding to wear — I’m drawn to working with knit, as it's a great way of combining formality with comfort.

Typically with ready-to-wear, woven fabric is bought ready-made before being constructed into a garment. It feels much more authentic for me to work with knit — because I get to design the surface textures from scratch, before knitting into garment form. As a result, the outcome is much more intricate and unique than traditional ready-to-wear.

  Me, Camilla, in my studio, 2022

 

I don’t like the idea that clothes expire after the season has passed — which is why I design in a seasonless way. I love the transformative power of fashion, but I feel the wastefulness of the industry can't be ignored and that there should be more balance. 

The brand is named after my late grandmother Barbara Bloom, a force of nature and leopard print-lover who shaped my earliest fashion memories. 

Clothes and accessories are designed by me in London, before being knitted by talented producers in small quantities. I design pieces that are versatile and long-lasting, to be looked after and treasured — an investment for everyday life. 

At the 'Camilla Bloom & Friends' Pop Up Shop, December 2023  

 

Barbara Bloom, my Grandmother, at her 60th birthday